PARK HOLDING U.S. PRIVACY STATEMENT

Overview

www.ParkHoldingInc.com is owned and operated by Park Holding, Inc. We recognize the importance of privacy to you and the other users of the Park Holding services (the "Services"). Park Holding is providing this notice to explain how we collect, use, disclose and protect the personal information you submit to us. This Privacy Statement applies only to the use and collection of data collected by us in the course of providing the Services and does not apply to any other data collected by us online or offline.

In general, you may visit our Web Sites and view their content while remaining anonymous by not providing any personal information. By using any of the Web Sites, you agree to the terms of this Privacy Statement and, if you provide us your personal information, you consent to the collection, use and disclosure of your information as described in this Privacy Statement. If you do not agree with this policy, please do not provide us any information and do not use the Web Sites.

As used in this Privacy Statement, "we" includes Park Holding, Inc., Park Holding Network, Inc. and any third-party vendors we hire to assist in the administration of the Web Sites and/or the processing or handling of customer information and transactions. These vendors are required to maintain the confidentiality of the user information and are prohibited from using it for any purpose other than as described in this Privacy Statement.

The Park Holding Services

The Park Holding Services allow you to join our Frequent Parker Program and to facilitate the payment for airport parking when you use your Frequent Parker Program Card. Parking space reservation services are provided by Park Holding Network, Inc., an affiliate of Park Holding.

Information We Collect

When you join our Frequent Parker Program, we collect personal information from you, including your:

  • Name, address, e-mail address, telephone number, and other business and/or residential contact information
  • As an option, credit card number and other financial information required to complete a transaction using your Frequent Parker Bonus Card
  • nformation or comments provided to us on our Web Sites
  • When you reserve a parking space using the Park Holding Network, we collect personal information from you, including your:
  • Name, address, e-mail address, telephone number, and other business and/or residential contact information
  • Reservation and travel information
  • IATA number
  • Credit card number and other financial information required to complete a transaction

Information or comments provided to us on our Web Sites

Our Web Sites also collect non-identifiable information that becomes available to us as a result of your visit to any of our Web Sites. This information includes, for example, your IP address (a number automatically assigned to your computer when you visit the Web Sites, and which is logged by our servers), your Internet Service Provider ("ISP"), your web browser, the type of operating system, the domain name of the web site which links you to our Web Sites and the pages you visited while you were using the Web Sites.

Collection of Personally Identifying Information from or about Children:

  • The Services are not targeted to children under 13.

Use and Disclosure of Your Personal Information

We share personal information with third parties as necessary to complete a transaction, perform a Service on our behalf (for example, credit card processing, marketing and database management), or perform a Service that you have requested (for example, reserving a parking space with a third-party facility). When the third party acts solely on our behalf, we do not allow them to use your information for other purposes. For example, our vendors process your credit card charges on our behalf. They can only use the personal information we give them to process your charges. Your personal information may be disclosed to our affiliated companies for internal audit, management, business, marketing, billing and/or administrative purposes. We may also use your personal information for the following purposes:

  • Establishment and maintenance of our relationship with you
  • Responding to your requests and inquiries
  • Marketing purposes, such as delivering tailored advertising and loyalty programs based upon purchase histories and other demographic information you may have voluntarily provided to us
  •  Managing, administering, collecting or otherwise enforcing accounts and the Frequent Parker Program
  • Maintaining business records for reasonable periods, and generally managing and
    administering our business
  • Meeting legal, regulatory, insurance, security and processing requirements
  • Otherwise with your consent

From time to time you may be able to participate in contests, giveaways, or other similar promotions we sponsor. Except as explained otherwise in the rules for a particular contest, giveaway, or promotion, any personal information you provide will be used in accordance with this Privacy Statement.

We may share aggregated and non-identifying information about visitors to our Web Sites collected through the reservation process as well as through online surveys and promotions with select advertisers. In some instances, we use this information to deliver tailored advertisements. Based upon the information we have collected, we may then display advertisements to specific audiences. We will not share personal information about you with these advertisers.

Other Uses

In addition, we may share your personally identifying information with any third party, without your consent or approval and without notice to you, (i) as permitted or required by law, (ii) to protect and defend the rights of Park Holding, Inc., Park Holding Network, Inc., their employees or any other user of the Services, (iii) as incident to a corporate sale, merger, reorganization, dissolution, bankruptcy or similar event, (iv) under circumstances we believe reasonably necessary to protect the personal safety of our employees, users of the Services, the parking facilities and their customers, or the public, (v) for any reason, in our sole discretion, we believe that it is reasonable to do so (including, without limitation, sharing your personal information with third parties whose products or services might be of value to you), (vi) to disclose information that is necessary to identify, contact or bring legal action against someone who may be violating our published policies, (vii) to operate the Services properly, or (viii) as is otherwise described in this Privacy Statement.

Cookies

We from time to time use cookies on our Web Sites. Cookies are small text files that your web browser leaves on your hard drive to recognize you as a repeat user of our Web Sites, track your use of our Web Site and target advertising. This allows for personalization of certain aspects of your visit to our Web Sites. Information gathered from cookies in this way is only used on an aggregate basis. Unless a visitor specifically provides their identity to us, e.g., by registering at our Web Sites, providing information through an online form or sending us correspondence from the Web Sites, we will not know who the individual visitors are. We may use cookies to store preferences; record session information; develop information about Web Sites visitors' preferences and interests; record past activity at a web site in order to provide better service when you return to our Web Sites; or customize web page content based on information you voluntarily provide.

You can disable cookies using your Internet browser settings. Please consult your browser's help function for information on how to disable cookies. Note that if you disable cookies, certain features of our Web Sites may not function properly.

Links

Our Web Sites may contain links to other web sites. Please recognize that we do not control these third-party web sites and this Privacy Statement will not apply to those websites. You should consult each applicable privacy policy before using another linked web site.

Security

We have security measures in place to protect the loss, misuse, and alteration of the information under our control. While we make reasonable efforts to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining this information. You should consider any communication that you transmit to us (such as personally identifiable or other data, questions or answers, comments, or suggestions) as non-confidential, and agree that neither we nor any of our underlying service providers shall be liable or responsible if any information about you is intercepted and used by an unintended recipient.

International Users

Personal data that you have voluntarily entered electronically is delivered to servers located in the United States. By using our Web Sites, purchasing and using the Services, you consent to the transfer of this data, and to our use of such data as outlined in this Privacy Statement.

California Users

We do not disclose your personal information to third parties for the third parties' direct marketing purposes, as governed by California Civil Code 1798.83.


Privacy Statement Changes

This Privacy Statement may be revised from time to time by us in our sole discretion. Any changes will be effective upon posting of the revisions at www.pnf.com. We may post changes or modifications to referenced policies and guidelines without your approval, and may determine whether and when any such changes apply to you. Your use of the Web Sites or the Services following our posting of any changes will constitute your acceptance of such changes. Should you not wish to be bound by the modified Privacy Statement, do not use the Web Sites or the Services.

This Privacy Statement was last revised on and is effective as of October 24, 2011.